LT Strategy is a marketing strategy consultancy theme for Elementor (free): a positioning-map hero that plots competitors and the move to open ground, services with weeks and starting prices, case notes drawn as small maps, the project steps, a workshop page, brand tracking, example prices and strategy notes. A Hello Elementor child theme with bundled fonts, one-page mode, a mobile menu and a strategy-call form.
Editions
| Edition | Price | What you get |
|---|---|---|
| Free | $0 | The child theme with its design, fonts, header and footer, the About and Contact pages, blog and 404 templates, one-page mode and the mobile menu. Credit link stays. |
| Pro Standard | $29 a year | Every page, sample posts and one-click demo import, credit removal. Downloads, updates and ticket support for 1 year, 1 website. |
| Pro Unlimited | $49 once | Everything in Pro Standard plus the AI kit. Unlimited websites, lifetime updates and ticket support. |
Pages in Free (Appearance → Starter setup): About, Contact, Strategy notes. Pages in Pro (Appearance → Demo import): Home, About, How we work, Team, Services, Positioning, Market research, Positioning workshop, Messaging, Go-to-market plans, Brand tracking, Prices and projects, Case notes, Contact, Strategy notes.
Quick setup
- Install the free Elementor plugin and the Hello Elementor theme, then upload and activate LT Strategy (Install and update).
- Optional: activate WPForms Lite for the strategy call request form.
- Pro: Appearance → Demo import → Import (Demo import). Free: Appearance → Starter setup.
- Replace the demo content and pictures (below), set your logo and the header button.
Pages in the demo
| Page | Under | Edition |
|---|---|---|
| Home | – | Pro |
| About | – | Free |
| How we work | About | Pro |
| Team | About | Pro |
| Services | – | Pro |
| Positioning | Services | Pro |
| Market research | Positioning | Pro |
| Positioning workshop | Positioning | Pro |
| Messaging | Positioning | Pro |
| Go-to-market plans | Services | Pro |
| Brand tracking | Services | Pro |
| Prices and projects | Services | Pro |
| Case notes | – | Pro |
| Contact | – | Free |
| Strategy notes (blog) | – | Free |
Home page sections
The home page sections, in order, with the name they have in Elementor’s Navigator and their CSS ID (the anchor used by one-page mode and by links such as /#map).
| Section (Navigator name) | CSS ID |
|---|---|
| Positioning map | #map |
| Signs | #signs |
| Services | #services |
| Case notes | #moves |
| How a project runs | #process |
| Workshop | #workshop |
| Prices | #prices |
| Strategy notes | #notes |
| Strategy call | #call |
- A positioning map as the hero: The home page opens with a map of a sample market: competitors plotted on two customer axes, the client's position today and a dashed move to the open ground. Move a dot by changing one class.
- Case notes drawn as small maps: Each case shows its own before ring and after dot, with the problem, the move and what happened in plain rows.
- Services, steps and prices: Service rows with weeks and starting prices, the four project steps in order, a workshop agenda and example price rows.
- Brand tracking trail: A tracking page joins the quarterly positions on the same map, next to the contents of the quarterly report.
- Free Elementor and a ready strategy-call form: Every page is built with free Elementor widgets on Hello Elementor, with a strategy-call request form made with the free WPForms Lite plugin. Fonts are bundled: no Google Fonts requests.
Menu
The demo import creates this main menu (Appearance → Menus):
- Home
- About → How we work, Team
- Services → Positioning (Market research, Positioning workshop, Messaging), Go-to-market plans, Brand tracking, Prices and projects
- Case notes
- Notes
- Contact
Header button: Book a strategy call (link /contact/#call), changed in Appearance → Customize → LT Strategy options.
One-page mode (Pro)
With Pro Standard or Pro Unlimited, tick One-page mode on the home page in Appearance → Customize → LT Strategy options and the menu scrolls to these sections: Positioning map, Signs, Services, Case notes, How a project runs, Workshop, Prices, Strategy notes, Strategy call. To change the labels or leave sections out, see One-page mode.
Used the old LT Strategy onepage WordPress theme? It is not sold any more: version 2.0 is one theme for both. Install its Pro edition and turn on one-page mode.
Colours and fonts
Change them in Elementor Site Settings → Global Colors and Global Fonts; the whole site follows.
| Name in Global Colors | Value |
|---|---|
| Map olive (buttons, links, competitor dots) | #4A5414 |
| Lichen grey (soft text) | #4F5640 |
| Field ink (text) | #1E2310 |
| Target raspberry (the target position only, marks) | #D63A6E |
| Survey paper (page) | #F3F5EE |
| Plot tint (tinted sections, the map) | #E3E8D6 |
| Hairlines and grid squares | #C9CFB8 |
| Deep olive (dark bands) | #2F360B |
| Text on dark | #F3F5EE |
| Soft text on dark | #C5CCAE |
| Button hover | #363E0C |
| Name in Global Fonts | Font |
|---|---|
| Display (headings, map labels) | Moderustic |
| Interface (menu, labels) | Moderustic |
| Body text (serif) | Maitree |
| Buttons | Moderustic |
Form
With WPForms Lite active, the demo import creates the form Strategy call request on the Contact page. Fields: Your name (required), Work email (required), Company and website (required), What do you need help with (required), What is happening right now, Number of staff, Tell us about your market. Email subject: “Strategy call request from the website”. After sending, visitors see: “Thank you. A strategist will email you within two working days to fix a time for the call.”
See Contact form for where messages go and how to change the fields.
Demo content to replace
Everything marked with one of these in the demo is sample content: names, numbers, prices and addresses that you replace with your own (or delete):
(sample)Example pricesexample.com(555)Open Ground StrategyMarket RowSpringfield
- Keep one raspberry target dot per map and never use raspberry for text.
- Describe competitors on the map by what they are (for example 'supermarket bakery aisle'), not by real brand names.
- Do not add growth or revenue figures as results unless the client has agreed to publish them.
Only publish facts that are true for your business: real prices, opening hours, reviews and qualifications. Pro Unlimited’s launch checker lists every sample marker left on the site.
Photo guide
The demo uses placeholder pictures. Replace each one in Elementor (click it → Choose image) with a photo of about this size; save photos as JPEG or WebP under about 300 KB.
| Picture | Upload size |
|---|---|
| Sticky notes grouped on a whiteboard during a strategy workshop | 1600 × 1200 px |
| Hands with notebooks, pens and sticky notes around a meeting table | 1600 × 1200 px |
| A small team around a table covered with printed charts and notes | 1600 × 1200 px |
| A researcher taking notes beside a laptop during a customer interview | 1600 × 1200 px |
| A bakery counter with shelves of bread and pastries in the early morning | 1600 × 1200 px |
| Two mechanics repairing a bicycle in a small workshop | 1600 × 1200 px |
| Three colleagues looking at a laptop together by a large window | 1600 × 1200 px |
| A hand arranging coloured sticky notes on a white wall | 1600 × 1000 px |
| Colleagues at a table with documents and cups of coffee | 1600 × 1000 px |
| A team sketching a plan on a whiteboard in a bright office | 1600 × 1000 px |
| Colleagues discussing project notes in a modern office | 1600 × 1000 px |
AI kit (Pro Unlimited)
The AI kit’s AGENTS.md tells an assistant how LT Strategy is built. The CSS classes it relies on (keep them when you edit):
| CSS class | What it is |
|---|---|
lt-hero | home hero band (headline + the positioning map) |
lt-plane | a positioning map: holds lt-plane__board and a caption (lt-plane__caption); lt-plane–mini for the small case maps |
lt-plane__board | the 12 x 12 squared plane with the two axes; children are pins, axis labels and the drawing |
lt-plane__draw | the drawing over the plane (open ground, move line): Image widget showing assets/images/plane-*.svg |
lt-pin | one dot on the plane (Text Editor widget); place it with lt-x1..lt-x12 and lt-y1..lt-y12; lt-pin–l puts the label on the left |
lt-pin--you | the client today (hollow ring) |
lt-pin--target | where the client could stand (raspberry dot); one per map |
lt-pin--q | a quarterly position on the brand-tracking trail |
lt-axis | axis end label; lt-axis–top|bottom|left|right |
lt-sign | one row in the crowded-middle signs list |
lt-service | one service row (name, what you get, facts) |
lt-case | one case note beside its small map |
lt-steps | the project steps in order; each lt-step with a number lt-step__n |
lt-price | price row (label + amount) inside lt-rows |
lt-statement | the positioning statement block (Messaging page) |
lt-pagehead | inner page heading band |
lt-desk | contact desk block |
lt-person | team member (name + role) |
See AI kit for the prompts, the safe edit tool and the launch checker.
Questions about LT Strategy
Do I need Elementor Pro?
No. LT Strategy uses only the free Elementor plugin and the free Hello Elementor theme. The header and footer are part of the theme, so you do not need Theme Builder.
Can I draw my own clients' maps?
Yes. Each dot is a text widget placed with two classes (column and row on a 12 x 12 grid), so you rename and move dots in Elementor. The dashed move line is a small SVG drawing you can replace or remove.
Will my site look like the demo?
Yes, with Pro: Appearance > Demo import creates every page, the colours, fonts, menu, header and footer. The demo photos are replaced by placeholders you swap for your own.
Does it work as a one-page site?
Yes. Turn on one-page mode in the Customizer and the menu scrolls to the home page sections; every edition includes it.
What is the difference between Free and Pro?
Free has the design, header and footer, the About and Contact pages and the blog. Pro adds the home page, services and case notes pages, sub-pages, sample posts, one-click demo import, credit removal, updates and support. Pro Unlimited adds the AI kit.
I have the old LT Strategy. Is this an update?
It is a new version 2.0 with a new design, built for free Elementor. Your current site keeps working; install 2.0 on a new site or a staging copy and import the demo there.
Also for Joomla
LT Strategy also exists as a Joomla template: see the LT Strategy Joomla docs.
Ask AI about LT Strategy
Ask in your own words. The assistant answers from these docs and links the sections it used.
AI answers can be wrong; check the linked section. Never share passwords or licence keys. Open a ticket