LT Seafood is a seafood shop and fishmonger theme for Elementor (free): a hero drawn as the fishmonger's measuring board (today's whole fish as silhouettes to scale against the nose stop, with length, weight, how many each serves and the price), collections of whole fish, fillets, shellfish and smoked fish, featured items with Example prices and an 'Ask about this' link, preparation while you wait, the boats and landings, seafood platters to order, opening hours and a fish order form. A Hello Elementor child theme with bundled fonts, one-page mode and a mobile menu.
Editions
| Edition | Price | What you get |
|---|---|---|
| Free | $0 | The child theme with its design, fonts, header and footer, the About and Order and visit pages, blog and 404 templates, one-page mode and the mobile menu. Credit link stays. |
| Pro Standard | $29 a year | Every page, sample posts and one-click demo import, credit removal. Downloads, updates and ticket support for 1 year, 1 website. |
| Pro Unlimited | $49 once | Everything in Pro Standard plus the AI kit. Unlimited websites, lifetime updates and ticket support. |
Pages in Free (Appearance → Starter setup): About the shop, Order and visit, From the quay. Pages in Pro (Appearance → Demo import): Home, The counter, Whole fish, Round fish, Flatfish, Oily fish, Shellfish, Smoked and cured, Prepared for you, Seafood platters, Filleting and preparation, About the shop, Boats and landings, Fish by season, Order and visit, From the quay.
Quick setup
- Install the free Elementor plugin and the Hello Elementor theme, then upload and activate LT Seafood (Install and update).
- Optional: activate WPForms Lite for the fish order form.
- Pro: Appearance → Demo import → Import (Demo import). Free: Appearance → Starter setup.
- Replace the demo content and pictures (below), set your logo and the header button.
Pages in the demo
| Page | Under | Edition |
|---|---|---|
| Home | – | Pro |
| The counter | – | Pro |
| Whole fish | The counter | Pro |
| Round fish | Whole fish | Pro |
| Flatfish | Whole fish | Pro |
| Oily fish | Whole fish | Pro |
| Shellfish | The counter | Pro |
| Smoked and cured | The counter | Pro |
| Prepared for you | – | Pro |
| Seafood platters | Prepared for you | Pro |
| Filleting and preparation | Prepared for you | Pro |
| About the shop | – | Free |
| Boats and landings | About the shop | Pro |
| Fish by season | About the shop | Pro |
| Order and visit | – | Free |
| From the quay (blog) | – | Free |
Home page sections
The home page sections, in order, with the name they have in Elementor’s Navigator and their CSS ID (the anchor used by one-page mode and by links such as /#board).
| Section (Navigator name) | CSS ID |
|---|---|
| Today's board | #board |
| The counter | #counter |
| Featured this week | #featured |
| Prepared while you wait | #prepare |
| This morning's landings | #boats |
| Seafood platters | #platters |
| From the quay | #notes |
| Visit | #visit |
- The measuring board: The home page opens with today's whole fish drawn to scale against a nose stop on a yellow board, with length, weight, how many each serves and the price.
- A catalogue without a checkout: Collections, featured items and price rows, each with an 'Ask about this' link to the fish order form. No shop plugin to set up or maintain.
- Fish pages by kind: Whole fish, round fish, flatfish and oily fish each get their own board, with cooking notes and a size guide.
- Preparation and platters: Free knife work in three steps, a preparation price list, seafood platters to order and the boats and landings behind the fish.
- Free Elementor and a ready order form: Every page is built with free Elementor widgets on Hello Elementor, with a fish order form made with the free WPForms Lite plugin. Fonts are bundled: no Google Fonts requests.
Menu
The demo import creates this main menu (Appearance → Menus):
- Home
- The counter → Whole fish (Round fish, Flatfish, Oily fish), Shellfish, Smoked and cured
- Prepared → Seafood platters, Filleting and preparation
- About → Boats and landings, Fish by season
- From the quay
- Order and visit
Header button: Order a fish (link /visit/#order), changed in Appearance → Customize → LT Seafood options.
One-page mode (Pro)
With Pro Standard or Pro Unlimited, tick One-page mode on the home page in Appearance → Customize → LT Seafood options and the menu scrolls to these sections: Today's board, The counter, Featured this week, Prepared while you wait, This morning's landings, Seafood platters, From the quay, Visit. To change the labels or leave sections out, see One-page mode.
Used the old LT Seafood onepage WordPress theme? It is not sold any more: version 2.0 is one theme for both. Install its Pro edition and turn on one-page mode.
Colours and fonts
Change them in Elementor Site Settings → Global Colors and Global Fonts; the whole site follows.
| Name in Global Colors | Value |
|---|---|
| Mussel shell (buttons, links, fish silhouettes) | #23395B |
| Net grey (boats, methods, notes) | #4A5862 |
| Wet slate (text) | #131B22 |
| Board yellow (the measuring board only) | #F2CB2E |
| Crushed ice (page) | #EEF3F3 |
| Sea mist (tinted sections) | #DCE6E7 |
| Hairlines | #C2D0D2 |
| Deep water (platters band, footer) | #162539 |
| Text on dark | #EEF3F3 |
| Soft text on dark | #B4C3CF |
| Button hover | #172843 |
| Name in Global Fonts | Font |
|---|---|
| Headings (Reddit Sans Condensed) | Reddit Sans Condensed |
| Menus, lengths and prices (Reddit Sans Condensed) | Reddit Sans Condensed |
| Reading text (Lusitana) | Lusitana |
| Buttons (Reddit Sans Condensed) | Reddit Sans Condensed |
Form
With WPForms Lite active, the demo import creates the form Fish order on the Order and visit page. Fields: Your name (required), Email (required), Phone (optional), What would you like? (required), Fish and sizes, How should we prepare it?, When will you collect?, Extras. Email subject: “Fish order from the website”. After sending, visitors see: “Thank you. We reply by email or phone before 10:00 on a working day and tell you when your fish is ready to collect.”
See Contact form for where messages go and how to change the fields.
Demo content to replace
Everything marked with one of these in the demo is sample content: names, numbers, prices and addresses that you replace with your own (or delete):
(sample)Example pricesexample.com(555)Ebb & FlounderEbb & FlounderHarbour StepsSpringfieldKestrelMorwennaLittle AukPort Ellery
- Keep every fish on the board to scale: the lt-cm class is the fish's length in centimetres and must match the length written beside it.
- Use board yellow only for the measuring board; never as a heading, button or section colour.
- Do not add health, sustainability or certification claims; keep 'Example prices' with every price.
Only publish facts that are true for your business: real prices, opening hours, reviews and qualifications. Pro Unlimited’s launch checker lists every sample marker left on the site.
Photo guide
The demo uses placeholder pictures. Replace each one in Elementor (click it → Choose image) with a photo of about this size; save photos as JPEG or WebP under about 300 KB.
| Picture | Upload size |
|---|---|
| Mackerel, sea bream and crabs laid out on crushed ice at a fish market, seen from above | 1600 × 1200 px |
| A whole sea bass on a tray of crushed ice | 1600 × 1200 px |
| A thick fresh salmon fillet on a wooden board | 1600 × 1200 px |
| Opened oysters on ice with lemon halves and a dish of shallot vinegar | 1600 × 1200 px |
| Slices of smoked salmon on a board set in crushed ice | 1600 × 1200 px |
| Hands cleaning small fish with a knife on a bed of ice | 1600 × 1200 px |
| Fishing boats moored in a calm harbour at first light | 1600 × 1200 px |
| A seafood platter of lobster, crab claws and oysters on ice, seen from above | 1600 × 1200 px |
| A fish being filleted on a wooden table by the beach | 1600 × 1000 px |
| Fishing boats with stacked crab pots at a harbour quay | 1600 × 1000 px |
| Closed rock oysters on crushed ice | 1600 × 1000 px |
Selling online
LT Seafood shows products as catalogue pages with example prices and enquiry links; there is no cart. See Selling online for adding WooCommerce.
AI kit (Pro Unlimited)
The AI kit’s AGENTS.md tells an assistant how LT Seafood is built. The CSS classes it relies on (keep them when you edit):
| CSS class | What it is |
|---|---|
lt-hero | home hero (headline, hours and the board) |
lt-board | the measuring board: header, lt-ruler row, one lt-fishrow per fish, foot with the legend |
lt-ruler | the 0 to 80 cm scale (Text Editor with nine figures) |
lt-fishrow | one fish on the board: name and boat, the silhouette (lt-bar), length, weight, serves and price |
lt-fish | a silhouette (span in lt-bar): lt-fish–round or lt-fish–flat, length lt-cm10 to lt-cm80, lt-fish–prev = landed yesterday (hatched) |
lt-collection | one collection tile (photo, name, price from, link) |
lt-item | one featured item row: name and boat, sizes, Example price, Ask about this |
lt-steps | numbered steps (a real sequence: how preparation works); each lt-step |
lt-landing | one landing row (boat, method, landed at, what came in) |
lt-price | label + value row (prices, opening hours, seasons) |
lt-pagehead | inner page heading band |
lt-desk | contact desk block |
See AI kit for the prompts, the safe edit tool and the launch checker.
Questions about LT Seafood
Do I need Elementor Pro?
No. LT Seafood uses only the free Elementor plugin and the free Hello Elementor theme. The header and footer are part of the theme, so you do not need Theme Builder.
Can I sell online with it?
The theme is a catalogue: fish, prices and an order form that sends you the request. It does not include a cart or payments, so customers pay when they collect or you arrange delivery.
How do I change a fish on the board?
Each silhouette is a span with a shape class (lt-fish–round or lt-fish–flat) and a length class (lt-cm10 to lt-cm80). Edit them in the Text Editor widget with the name and length beside them, or ask an AI assistant to do it with the AI kit's safe edit tool.
Will my site look like the demo?
Yes, with Pro: Appearance > Demo import creates every page, the colours, fonts, menu, header and footer. The demo photos are replaced by placeholders you swap for your own.
What is the difference between Free and Pro?
Free has the design, header and footer, the About and Order and visit pages and the blog. Pro adds the home page, the counter, whole fish and prepared pages with their sub-pages, sample posts, one-click demo import, credit removal, updates and support. Pro Unlimited adds the AI kit.
I have the old LT Seafood. Is this an update?
It is a new version 2.0 with a new design for seafood shops and fishmongers, built for free Elementor. Your current site keeps working; install 2.0 on a new site or a staging copy and import the demo there.
Also for Joomla
LT Seafood also exists as a Joomla template: see the LT Seafood Joomla docs.
Ask AI about LT Seafood
Ask in your own words. The assistant answers from these docs and links the sections it used.
AI answers can be wrong; check the linked section. Never share passwords or licence keys. Open a ticket