LT Ollie is a WooCommerce block theme for skateboard shops that sell decks, complete boards, wheels, trucks and cruisers. It opens on an angled video hero with the clip in a skewed panel on a grip-tape band, then adds a deck rail of tall deck-shaped product cards, a board builder table that matches deck width, wheel size and truck axle, a deck size guide, park session and deck pressing videos and team riders, all built on WooCommerce's own blocks for the shop, product, cart and checkout pages. Pro Unlimited adds an AI kit so an assistant can rebrand the store and write your board pages without breaking the design.
- Store type: Motion product video
- Made for: Skateboard shop (Sports & outdoor)
- Live demo: woocommerce.ltheme.com/lt-ollie/
- Product page and download: LT Ollie on ltheme.com
- Requires: WordPress 7.0+, WooCommerce 10.0+, PHP 8.1+
- Version: 1.0.0
Editions
- Free: the LT Ollie theme package: all templates, the section patterns, page layouts and colour styles. No demo content or demo import; the footer credit stays.
- Pro Standard ($29 a year): + the complete LT Ollie demo store with one-click import, one year of updates with a licence key and ticket support; the footer credit is removed.
- Pro Unlimited ($49 once): + the AI kit, unlimited websites and lifetime updates and support.
See the editions table.
Quick setup
- Install and activate WooCommerce, then upload and activate LT Ollie (Install the theme).
- Pro: Appearance → Demo import → Import (Demo import), then add your licence key in Appearance → Licence.
- Free: build the pages with the theme’s patterns and page layouts (below).
- Pick a colour style in Appearance → Editor → Styles, set your logo and menu.
- Replace the sample content and go live (Going live).
What the demo import adds (Pro)
Appearance → Demo import shows one demo, Ollie: A concrete white, acid lime and skate orange skate shop with an angled video hero on grip tape, a deck rail of tall cards, a board builder table, a deck size guide, park session and deck pressing videos, team riders and a Lookbook film page. It adds:
- 14 products (7 variable, with options, 5 on sale)
- 5 product categories: Decks, Complete boards, Wheels, Trucks, Cruisers & longboards
- 6 pages: Home, Shop, Lookbook film, About, Contact, FAQ & delivery (WooCommerce’s own Cart, Checkout and My account pages are used as they are)
- The main menu: Shop, Completes, Lookbook film, About, FAQ, Contact
- The style Ollie, the site title and tagline and the announcement bar text
- 5 looping video covers, when the demo clips are available (the theme zip has no video files)
Existing content is never changed: anything whose address is already taken is skipped. Prices are marked “Example prices”.
Pages in the live demo
Open them on the live demo:
| Page | What it shows |
|---|---|
| Home | An angled video hero on grip tape, the deck rail, the board builder table, a park session video, the deck size guide, shop by part, a deck pressing video, team riders, offers, reviews and FAQ. |
| Shop | The WooCommerce catalogue of decks, complete boards, wheels, trucks and cruisers, in tall cards with round deck noses. |
| Product page | A variable street complete in three widths with details, what is in the box, a protective gear note placeholder and its own product video of a board rolling. |
| Lookbook film | A film page in four clips: a park session video band, clip cards, a wheels close-up video, a deck pressing video, the boards in the film and a deck-under-foot video. |
| Cart | WooCommerce's Cart block with the same pill buttons, ink outlines and sticker labels as the rest of the store. |
Lookbook film: the store-type page
A film page in four clips: a park session video band, clip cards, a wheels close-up video, a deck pressing video, the boards in the film and a deck-under-foot video. This is the Motion product video page of LT Ollie: see it on the live demo. Pro imports it with the demo; with Free, create a page and insert the Lookbook film page layout from Patterns → LT Ollie: full pages.
What is in the theme
- 23 section patterns plus Home, Lookbook film, About, Contact and FAQ & delivery layouts
- Angled video hero and video sections that ship as image covers; the demo import adds the clips
- Product video on every product page
- Deck rail: tall deck-shaped product cards that swipe sideways on phones
- Board builder table (deck width x wheel size x truck axle) and a deck size guide drawn to scale
- Grip-tape grain bands and sticker labels; three colour styles: Ollie, Bowl and Concrete
- Self-hosted Racing Sans One and Expletus Sans fonts, no Google Fonts requests
- WooCommerce blocks for shop, product, cart, checkout and account
Section patterns
Add them to any page from the block inserter: Patterns → LT Ollie: shop sections. Every edition has all of them.
| Pattern | What it is |
|---|---|
| Board builder (deck x wheels x trucks) | Three static picker steps (deck width, wheels, trucks) and a fit table of deck width, wheel size, truck axle and riding style, with a protective gear note placeholder. |
| Brand story | Photo beside the shop story, values checklist and a signature line. |
| Contact cards | Four cards: phone, email, shop address and opening hours. |
| Offers with sale badges | Products that are on sale, as a deck rail with sale badges, a heading row and a button. |
| Deck rail (tall product cards) | Heading row with a button and five tall narrow product cards shaped like decks; a sideways swipe row on phones. |
| Deck size guide | Four cards with a deck outline drawn to scale (7.75" to 8.5") and fit rows. |
| Delivery & returns rates | Delivery options and example fees in a card. |
| Skate FAQ | Heading on the left, expandable questions on the right. |
| Angled video hero (park session) | Angled hero on a grip-tape band: kicker sticker, H1, lead and two buttons beside a looping video in a skewed panel with a sticker tag. Ships with an illustration; the demo import or the editor's Cover settings can switch it to a video. |
| How to choose a board | Three numbered step cards. |
| Lookbook film clips | Four clip cards with skewed photos, a number, a title and a line of text. |
| Newsletter band | Orange band with a sticker label, a headline, short text and a sign-up button. |
| Reviews (sample) | Three review cards on the lime band. SAMPLE TEXT: replace with real reviews you may publish. |
| Shop by part | Tall deck-shaped category tiles with labels that link to product category pages. |
| Shop promises | Four icon cards on the lime band: free setup, a clip for every board, returns and delivery (sample terms). |
| Visit the shop | Address, opening hours and two buttons next to a photo. |
| Team riders (sample) | Three rider cards on the grip-tape band: photo, style sticker, name and setup rows. Sample riders, photos without faces. |
| Video band: deck under foot (lookbook) | Lookbook clip on a full-width cover with chips. Image background that can become a looping video. |
| Video band: ride (lookbook) | Lookbook clip on a full-width cover that can become a looping video. |
| Video band: park session | Full-width cover band with a centred headline, lead, chips and a text link. Image background that can become a muted, looping video. |
| Video feature: how decks are pressed | Cover with text and a link on the left and a light card of the five pressing steps on the right. Image background that can become a looping video. |
| Video split: wheels close-up (lookbook) | A text-free video cover in a skewed panel beside a text column with detail rows and a link. |
Page layouts
Full pages in Patterns → LT Ollie: full pages. Create a page, open the inserter and pick one to start from:
- Home: Ollie (skateboard shop): Demo homepage: angled video hero, deck rail, board builder table, park session video band, deck size guide, shop by part, how decks are pressed video, team riders, offers, sample reviews and FAQ.
- About page: About page: intro, brand story, how decks are pressed video, team riders and promises.
- Contact page: Contact page: intro, contact cards, visit the shop and quick answers.
- FAQ & delivery page: FAQ & delivery page: intro, questions, delivery and returns rates, deck size guide, board builder table and promises.
- Lookbook film page: Lookbook film page: intro, ride video band, four clip cards, wheels close-up video split, press video feature, boards in the film and the deck-under-foot video band.
Colour styles
Change the style in Appearance → Editor → Styles (how). LT Ollie has 3:
| Style | Main colour |
|---|---|
| Ollie (default) | #FF4F1F |
| Bowl | #FF6FB5 |
| Concrete | #FFB21F |
Fonts
Bundled with the theme (self-hosted, no Google Fonts requests). Change them in Styles → Typography.
| Used for | Font |
|---|---|
| Headings | Racing Sans One |
| Body text | Expletus Sans |
Store-type notes: Motion product video
- The theme zip ships no video files: the video sections use the theme’s own illustrations as image covers. The demo import turns 5 of them into looping video covers when the demo clips are available; otherwise the illustrations stay.
- To add your own clip, select the Cover block and choose Replace → Upload with an MP4. Keep clips short and small (a few seconds, under about 5 MB), muted, and keep the dark overlay at 60% or more so the text on top stays readable.
- The videos play muted in a loop, pause when they are off screen and for visitors who ask for reduced motion, and have a pause button. Products can have a clip in the Product video box, shown on the product page.
AI kit (Pro Unlimited)
The AI kit lets an assistant rebrand LT Ollie, set your fit table and deck sizes, write board pages with a protective gear placeholder and add or reorder sections while keeping the block markup valid. Connected agents can import the demo, switch colour styles and create landing pages through WordPress Abilities.
Example prompt: Set up this LT Ollie store for my skate shop "Kerb Club" (sample) in Portside. We sell street decks 8.0" to 8.5" at $65, park completes at $135, 52–56 mm wheels at $35 and cruisers at $95; free grip tape with every deck. Email: [email protected]. Use the Concrete style with my brand colour #FF7A00, rewrite the homepage, put my widths in the board builder table and the deck size guide, keep the protective gear note as a placeholder and mark anything I have not confirmed as sample.
See AI kit for the files, the prompts and the Abilities.
Before you go live
Everything in the demo is sample content: products, prices, specs, reviews, addresses and opening times. Replace it with your own, or delete it, and follow the going-live checklist. Pro Unlimited: python3 tools/check-theme.py --launch in the theme folder lists every sample left.
Demo photos and videos
The live demo of LT Ollie shows real photos and videos; the theme uses its own illustrations and placeholders. The photos and videos are from Pexels, free to use under the Pexels licence (credit is not required, but we thank the photographers):
blank-deck-two-pack.jpg: photo by Budgeron Bach on Pexelscat-completes.jpg: photo by Budgeron Bach on Pexelscat-cruisers.jpg: photo by Maksim Goncharenok on Pexelscat-decks.jpg: photo by Budgeron Bach on Pexelscat-trucks.jpg: photo by Jess Loiterton on Pexelscat-wheels.jpg: photo by Jan Kopřiva on Pexelsclassic-park-wheels.jpg: photo by Jess Loiterton on Pexelsdrop-through-longboard.jpg: photo by Connor Scott McManus on Pexelsfirst-board-complete.jpg: photo by olia danilevich on Pexelshigh-trucks.jpg: photo by Jess Loiterton on Pexelsmini-cruiser.jpg: photo by Lgh_9 on Pexelspark-complete.jpg: photo by Matej Bizjak on Pexelspark-deck.jpg: photo by cottonbro studio on Pexelsphoto-print-deck.jpg: photo by carlos baeza on Pexelsrider-cruise.jpg: photo by daria usanova on Pexelsrider-park.jpg: photo by David Lago Rodríguez on Pexelsrider-street.jpg: photo by cottonbro studio on Pexelsshop.jpg: photo by Jaya Endean on Pexelssoft-cruiser-wheels.jpg: photo by Bulat Khamitov on Pexelsstandard-trucks.jpg: photo by Arturo A on Pexelsstory.jpg: photo by Yaroslav Shuraev on Pexelsstreet-complete.jpg: photo by Tima Miroshnichenko on Pexelsstreet-deck.jpg: photo by Tima Miroshnichenko on Pexelsstreet-wheels.jpg: photo by Jan Kopřiva on Pexelsvideo-deck.mp4: video by Åke Wall on Pexelsvideo-hero.mp4: video by SHVETS production on Pexelsvideo-park.mp4: video by Be The Observer on Pexelsvideo-press.mp4: video by Ono Kosuki on Pexelsvideo-wheels.mp4: video by khanhhoangminh 3 on Pexels
Questions about LT Ollie
Does the theme include the videos?
No. The theme ships its own illustrations. The Pro demo import adds the demo clips, and you can replace any cover with your own short, muted MP4 in the editor.
Is the board builder a live configurator?
No. It is a static section: three picker steps and a fit table of deck width, wheel size and truck axle. Customers choose widths and sizes in each product's variations.
Can I change the numbers in the fit table and size guide?
Yes. They are sample values in ordinary table and card blocks, so you can edit every row in the editor or rename the columns for your own boards.
Where does the protective gear note go?
The board builder, the FAQ and the demo product descriptions hold a placeholder for your own protective gear note. The theme makes no safety claims.
Does it work for other board sports?
Yes. Rename the categories and the table columns; the deck rail, size guide and video sections suit surf, snow, scooter and inline skate shops too.
Will the videos slow my store down?
Clips are short, muted and load with a poster image. They pause when off screen or when a visitor prefers reduced motion, and every clip has a pause button.
Ask AI about LT Ollie
Ask in your own words. The assistant answers from these docs and links the sections it used.
AI answers can be wrong; check the linked section. Never share passwords or licence keys. Open a ticket