LT Lug is a WooCommerce block theme for shops that sell watch straps by lug width: leather, suede, canvas, rubber and steel, all with quick-release spring bars. It has a strap rail hero with a lug-width selector, lug-width chips in the header, a lug width finder with line drawings, a material guide in long horizontal cards, a buckle and clasp picker, a sample length chart, a quick-release explainer and a care guide, all on WooCommerce's own blocks. Pro Unlimited adds the AI kit, so an assistant can rebrand and extend the store safely.
- Store type: Purpose store
- Made for: Watch straps by lug width (Fashion & accessories)
- Live demo: woocommerce.ltheme.com/lt-lug/
- Product page and download: LT Lug on ltheme.com
- Requires: WordPress 7.0+, WooCommerce 10.0+, PHP 8.1+
- Version: 1.0.0
Editions
- Free: the LT Lug theme package: all templates, the section patterns, page layouts and colour styles. No demo content or demo import; the footer credit stays.
- Pro Standard ($29 a year): + the complete LT Lug demo store with one-click import, one year of updates with a licence key and ticket support; the footer credit is removed.
- Pro Unlimited ($49 once): + the AI kit, unlimited websites and lifetime updates and support.
See the editions table.
Quick setup
- Install and activate WooCommerce, then upload and activate LT Lug (Install the theme).
- Pro: Appearance → Demo import → Import (Demo import), then add your licence key in Appearance → Licence.
- Free: build the pages with the theme’s patterns and page layouts (below).
- Pick a colour style in Appearance → Editor → Styles, set your logo and menu.
- Replace the sample content and go live (Going live).
What the demo import adds (Pro)
Appearance → Demo import shows one demo, Lug: A warm workshop store for watch straps, with a strap rail hero and lug-width chips, a lug width finder, a material guide, a buckle and clasp picker, a length chart, a quick-release explainer and a care guide. It adds:
- 15 products (14 variable, with options, 4 on sale)
- 5 product categories: Leather & suede, Canvas & nylon, Rubber, Steel & mesh, Buckles & tools
- 6 pages: Home, Shop, The strap guide, About, Contact, FAQ & delivery (WooCommerce’s own Cart, Checkout and My account pages are used as they are)
- The main menu: Straps, Buckles & tools, Strap guide, About, FAQ, Contact
- The style Workbench, the site title and tagline and the announcement bar text
Existing content is never changed: anything whose address is already taken is skipped. Prices are marked “Example prices”.
Pages in the live demo
Open them on the live demo:
| Page | What it shows |
|---|---|
| Homepage | Strap rail hero with lug-width chips, lug width finder, strap cards in two columns, material guide, buckle and clasp picker, quick-release explainer, length chart, care guide and fit FAQ. |
| Shop | WooCommerce product collection as long horizontal strap cards in two columns, with categories for leather and suede, canvas and nylon, rubber, steel and mesh, and buckles and tools. |
| Product page | A variable strap with Lug width and Hardware options, the strap details, how to measure and care notes. |
| The strap guide | A niche guide page: lug width finder, material guide, buckle and clasp picker, length chart, quick-release explainer, care guide and fit questions. |
| Cart and checkout | WooCommerce Cart and Checkout blocks with a distraction-free checkout header. |
The strap guide: the store-type page
A niche guide page: lug width finder, material guide, buckle and clasp picker, length chart, quick-release explainer, care guide and fit questions. This is the Purpose store page of LT Lug: see it on the live demo. Pro imports it with the demo; with Free, create a page and insert the The strap guide page layout from Patterns → LT Lug: full pages.
What is in the theme
- 19 section patterns and 5 page layouts, including a strap guide page
- Lug-width chips (18mm–24mm) in the header and hero that open the straps in that width
- Lug width finder with line drawings and a sample case-size table
- Material guide and shop grids as long horizontal cards in two columns
- Buckle and clasp picker, length chart and quick-release explainer
- Three colour styles: Workbench, Midnight leather (dark) and Field canvas
- Fonts self-hosted (Cambo + Abel), no Google Fonts requests
- WooCommerce blocks for shop, product, cart, checkout and account
Section patterns
Add them to any page from the block inserter: Patterns → LT Lug: shop sections. Every edition has all of them.
| Pattern | What it is |
|---|---|
| Brand story | Photo beside the workshop story, values checklist and a signature line. |
| Buckle and clasp picker | Four cards with a line drawing, number, tag, name and a short note, plus a button. |
| Strap care guide | Four care cards (leather, canvas & nylon, rubber, steel) with icons and short checklists. |
| Contact cards | Four cards: phone, email, workshop and opening hours. |
| Straps on offer | Products that are on sale, with sale badges, a heading row and a button. |
| Delivery rates | Delivery options and example fees in a card. |
| Fit FAQ | Heading on the left, expandable fit questions on the right. |
| Season banner | Dark banner with headline, two buttons and a square photo. |
| Strap rail hero with lug-width selector | Headline row, watch straps fanned across the full width and lug-width chips (18mm–24mm) that open the matching straps. |
| On the bench (image and text) | Photo on the left, kicker, headline, text, checklist and a button on the right. |
| Strap length chart (sample) | Text with tips beside a length drawing and a sample wrist-to-strap-length table. |
| Lug width finder (how to measure) | Three how-to-measure cards with line drawings, a sample case-to-lug-width table, a tip bar and width chips. |
| Strap material guide (long cards) | Four long horizontal cards in two columns: material swatch, name, text and spec lines (feel, water, looks, best for). |
| Newsletter band | Dark band with a headline, short text and a sign-up button. |
| Quick-release explainer | Dark band: spring bar drawing beside three numbered steps, two buttons and a note. |
| Reviews (sample) | Three review cards on a soft band. SAMPLE TEXT: replace with real reviews you may publish. |
| Straps by material (tiles) | Portrait category tiles with labels that link to product category pages. |
| Strap cards (two columns) | Heading row with a Shop all button and the newest straps as long horizontal cards in two columns. |
| Workshop visit and hours | Workshop address, opening hours and two buttons next to a photo. |
Page layouts
Full pages in Patterns → LT Lug: full pages. Create a page, open the inserter and pick one to start from:
- Home: Lug (watch straps): Demo homepage: strap rail hero with lug-width selector, lug width finder, strap cards, material guide, buckle and clasp picker, quick-release explainer, strap length chart, care guide and fit FAQ.
- About page: About page: intro, brand story, on the bench, sample reviews and the workshop visit.
- Contact page: Contact page: intro, contact cards, workshop visit and quick answers.
- FAQ & delivery page: FAQ & delivery page: intro, questions, delivery rates and the care guide.
- The strap guide page: Niche guide: intro, lug width finder, material guide, buckle and clasp picker, length chart, quick-release explainer, care guide and fit FAQ.
Colour styles
Change the style in Appearance → Editor → Styles (how). LT Lug has 3:
| Style | Main colour |
|---|---|
| Workbench (default) | #5A3A22 |
| Midnight leather | #16120F |
| Field canvas | #3F4A2E |
Fonts
Bundled with the theme (self-hosted, no Google Fonts requests). Change them in Styles → Typography.
| Used for | Font |
|---|---|
| Headings | Cambo |
| Body text | Abel |
Store-type notes: Purpose store
- The home page has only the sections this kind of shop needs; add more from the theme’s patterns if you want them.
- Every fact in the specialist sections (guides, care notes, times, prices) is a sample: replace it with what is true for your shop.
AI kit (Pro Unlimited)
With Pro Unlimited, an AI assistant reads the theme rules and can change the lug widths you stock, rewrite the material guide, buckle picker and length chart, and build collection landing pages without breaking the blocks. It can also import the demo, switch styles and create draft pages through WordPress Abilities.
Example prompt: Set up this LT Lug store for my watch strap shop "Keeper & Pin" in Bristol (sample business). I sell leather and rubber straps in 18mm, 20mm and 22mm from £29, with a pin buckle on every strap. Use the Workbench style with my brown #4E3220, remove the steel and canvas categories, update the header chips and the length chart, and write my returns policy: unworn straps within 30 days. Never name watch brands.
See AI kit for the files, the prompts and the Abilities.
Before you go live
Everything in the demo is sample content: products, prices, specs, reviews, addresses and opening times. Replace it with your own, or delete it, and follow the going-live checklist. Pro Unlimited: python3 tools/check-theme.py --launch in the theme folder lists every sample left.
Demo photos
The live demo of LT Lug shows real photos; the theme uses its own illustrations and placeholders. The photos are from Pexels, free to use under the Pexels licence (credit is not required, but we thank the photographers):
banner.jpg: photo by cottonbro studio on Pexelsbench.jpg: photo by Vlada Karpovich on Pexelsblack-nylon-strap.jpg: photo by Brunxs on Pexelsblack-padded-calf-strap.jpg: photo by Atelier Kommpass on Pexelsblack-vented-rubber-strap.jpg: photo by Ranjit Pradhan on Pexelsblue-nylon-single-pass-strap.jpg: photo by Tranmautritam on Pexelsbrushed-pin-buckle.jpg: photo by Vlada Karpovich on Pexelscat-leather.jpg: photo by Olga Kovalski on Pexelscat-tools.jpg: photo by cottonbro studio on Pexelscognac-stitched-leather-strap.jpg: photo by Atelier Kommpass on Pexelsgrey-suede-strap.jpg: photo by Atelier Kommpass on Pexelsmustard-suede-strap.jpg: photo by Atelier Kommpass on Pexelsolive-rubber-strap.jpg: photo by Andrey Matveev on Pexelsorange-rubber-dive-strap.jpg: photo by Osmany Mederos on Pexelsquick-release-spring-bars.jpg: photo by Tima Miroshnichenko on Pexelsspring-bar-tool.jpg: photo by Rotate Watches on Pexelssteel-mesh-bracelet.jpg: photo by Lucien Watterlot on Pexelsstory.jpg: photo by Anna Tarazevich on Pexelsstudio.jpg: photo by Jean-Philippe Canto on Pexelstan-two-piece-leather-strap.jpg: photo by FOX ^.ᆽ.^= ∫ on Pexelsvintage-brown-leather-strap.jpg: photo by Atelier Kommpass on Pexels
Questions about LT Lug
How do the lug-width chips work?
Each chip opens a WooCommerce product search for that width, such as 20mm. Straps that list the width in their description appear, so no filter plugin is needed.
How are lug widths and options handled?
Each strap is a WooCommerce variable product with a Lug width attribute, plus Hardware or Length where it applies, so the choices appear in the normal add-to-cart form and can change the price.
Can I sell only some materials?
Yes. The material guide is a pattern of four long cards; remove or change cards and categories to match what you stock.
Does the theme show watch brands?
No. The illustrations show straps, buckles and tools only, and the demo copy names no watch brands.
Is it only for watch straps?
It is designed for watch straps, but the width chips, guide and long product cards also suit bands for other wearables, belts or camera straps after you change the text and drawings.
Do the demo photos come with the theme?
No. The live demo uses Pexels photos; the theme ships its own illustrations, swatches and line drawings.
Ask AI about LT Lug
Ask in your own words. The assistant answers from these docs and links the sections it used.
AI answers can be wrong; check the linked section. Never share passwords or licence keys. Open a ticket